Top 5 Beauty Retail Apps on Android in France: Q1 2023

The first quarter of 2023 saw interesting trends across the top 5 beauty retail applications on the Android platform in France. Here’s a detailed look at their weekly downloads and active user metrics.

Sephora - Make-up, Beauty experienced fluctuations in weekly downloads, starting strong with over 10K downloads at the end of December and peaking again in early January with around 10.9K. However, downloads declined steadily towards the end of March, reaching approximately 4.8K. In terms of weekly active users, the app maintained a robust user base, starting the quarter with 54.5K users and ending with 41.5K.

Nocibé La beauté partagée had a more stable download trend. The app saw a peak in downloads in late January with around 4.6K before experiencing a slight decline, ending March with about 2.4K downloads. The active user count showed a similar pattern, peaking at 10.4K in late January and then declining to approximately 6.8K by the end of the quarter.

Beauté Privée also displayed a stable download trend with a notable increase towards the end of the quarter. Weekly downloads peaked at around 3K in mid-March. The active user count remained relatively consistent, starting the quarter at 57.8K and ending at 54.7K.

Marionnaud – Beauté & Soins showed a modest download pattern throughout Q1 2023. The app's downloads peaked at around 2K in mid-February but saw a decline towards the end of the quarter, closing with approximately 856 downloads.

Notino: perfumes and cosmetics experienced a significant increase in downloads towards the end of the quarter, peaking at around 3.5K in the last week of March. The app's active user base also saw growth, starting at 2.9K and reaching 7.4K by the end of March.

These insights, derived from Sensor Tower data, provide a snapshot of the performance of these leading beauty retail apps in France. For more in-depth analysis and insights, visit Sensor Tower.